Reflex Arc is an award-winning, three-time BAFTA-nominated VR, AR and XR developer and software studio based in Leeds, UK, working with organisations worldwide as a long-term software partner.
We deliver immersive experiences and bespoke digital platforms: long-running digital work for David Hockney and his studio, projects for leading cultural institutions, and clients including Sky and HSBC. Our work spans culture, film and broadcast, enterprise training and spatial computing.
From an artist's stroke on an iPad becoming a ninety-metre print, to a VR pilot's movements driving a humanoid robot, we close the gap between intent and action. The robots even have reflexes of their own - a "reflex arc" trained to balance and recover from a fall before the pilot could react. We build all of it with room-scale simulations in Unreal Engine and Unity, AI-powered tools, and secure training platforms on web and mobile - fast, accessible solutions that entertain, educate and empower.
Creating realities and real-world results since 2011.
Clients and partners we've built for: broadcasters, studios, museums, charities and the NHS.
We build immersive software and the systems behind it: real-time simulation and digital twins, VR and spatial-computing apps, interactive installations, and the tools artists and researchers use to make and show their work.
AI runs through the work where it earns its place. We've built real-time characters and assistants you can talk to – alongside control policies that train in simulation and hold up on real robots, and the body tracking and spatial audio that make an experience work for blind and deaf audiences. It's a major part of how we work, too: research, code, tooling. We favour on-device models where the data is personal, and we'll tell you when AI is the wrong tool.
We work as a partner as much as a supplier: embedded creative technologists, an overflow team for studios at capacity, or the immersive advisors on a research programme. Much of our work operates under NDA or as part of larger productions we can't showcase publicly, but this breadth of behind-the-scenes experience means we integrate seamlessly into your pipeline and respect your commercial sensitivities.
Along the way: three BAFTA nominations and NHK's Japan Prize.
Get in touch...
Brookfield Court,
Selby Road
Leeds
LS25 1NB
