Channel 4 / Numiko - Fresh Meat House
Built for Numiko and Channel 4, Fresh Meat House is an immersive experience that allows users to explore an online version of the student house from the hit series.
Looking for the real Fresh Meat house? Worth knowing: the interior, which is the part you can explore here, was a set built in a studio at The Sharp Project in Manchester. For the show itself and where it was filmed, see Fresh Meat on Wikipedia.
Users can explore each of the housemate’s rooms, uncovering a virtual treasure trove of fun, free content. From going through JP’s Google search history to delving into Jodie’s email folder, and a heap of other playful interactive tools, users gain an intimate glimpse into the lives, loves and sordid bedrooms of the Fresh Meat crew.
The site also hosts a huge amount of exclusive video content, featuring the Fresh Meat cast, shot on location in Manchester.
Fresh Meat House won a World Television Award for Cross Platform.
A story that should be explored rather than watched?
Fresh Meat House worked because the audience chose where to look. Today we’d build the same kind of explorable world for any browser or phone, with 3D if the story needs it. If you have a show, a brand or a campaign that would be stronger as a place people move through than a film they sit through, tell us a little about it.
