This page says what this website collects, why, who handles it, and how to ask us to delete it. It's written to be read rather than to cover us. If anything's unclear, use the contact form and a person will answer.
Reflex Arc Ltd, registered in England (07707982), Brookfield Court, Selby Road, Leeds LS25 1NB. We're the data controller for anything collected through this site.
Forms. Some pages have a short form: your email address and, if you choose, a message. We ask for it for one stated reason on each page – to reply to an enquiry, or to count and later contact people interested in a particular app – and we use it for nothing else. We don't add you to a mailing list or pass your details to anyone. The forms are handled by Formspree, which delivers the message to our inbox; Formspree is based in the United States and processes the data under a data-processing agreement with standard contractual clauses. We keep messages for as long as the reason we asked for them stands, and delete them when you ask.
The "Yes – I'd want this" button. Tapping it sends us nothing about you – it adds one to a count, and your browser remembers that you've tapped it. No email, no name, no sign-up.
Analytics. We use Google Analytics to see which pages are visited and how the site is used. It sets a cookie (_ga) in your browser so it can tell a return visit from a new one, and records the pages you view, roughly how long you stay, the type of device and browser, and an approximate location (city level – the IP address itself isn't stored). Nothing in it identifies you to us, we don't use it for advertising, and we don't share it. Google keeps the data for 14 months. If you'd rather not be counted, your browser's tracking protection or Google's opt-out add-on will stop it.
Embedded video. Some pages embed video from Vimeo or YouTube. Those players set their own cookies when you press play, under Vimeo's and Google's policies. We don't see that data.
Under UK data protection law you can ask what we hold about you, ask us to correct or delete it, or object to our using it. Ask through the contact form; we'll act within a month, usually much sooner. If you think we've got something wrong you can also complain to the Information Commissioner's Office.
If we change what we collect, we'll change this page.