Ecolab / Network DM: Sporeliminator
Sporeliminator was a game created both for web/mobile browsers and another version built specifically for trade shows.
The game was for the client Ecolab to exhibit at a trade show to promote one of its cleaning products. The game itself was a fairly simple affair, a "point and shoot" where participants aimed at virtual spores that were blowing towards the screen.
The idea was to shoot/spray as many spores as you could before (a) they reached the edge of the screen, and (b) time ran out.
The particularly interesting aspect/challenge of this job was that the controller needed to take the shape of a spray bottle and for the interaction to emulate the action of the spray - i.e. point the nozzle at the screen and squeeze the trigger to spray.
We used a custom light gun module, combined with a some specially modelled 3D printed parts as well as original spray bottle/nozzle components, to make a part retrofitted, part original spray bottle controller using the original trigger mechanism, an early version of which can be seen below:
At the trade show itself this game acted very effectively as a call-to-action to attract and drive interactions with participants.
- It attracted trade show attendees with the content and an interesting, quirky (but on message) interaction.
- In order to play the game the participants needed to give their contact details / organisation.
- It motivated them to play (and replay) with a leaderboard, and a good talking point to start communications at a later date, hence making connections during, and after the event/s.
You can see the online version of the game at the Ecolab website
It works on desktop and mobile.