Adidas - VR Store Experience
Client: Adidas / Intermarketing
Technology/platform: Built with Unity. Platforms: Windows, HTC Vive headsets, Oculus Rift, Microsoft Mixed Reality
We worked with Intermarketing and Northern Vision Studio to make this virtual shopping concept for Adidas. Trainers were 3D scanned, and the results carefully reduced to LOD models with seamless transitions.
The environment is a virtual version of the flagship Adidas Oxford Street store in London. You can walk up to, pick up, inspect and place (or throw if you prefer...) a variety of trainers.